[quoting Foshay's paper] There is no particular reason to believe that ID is the leading or preferred paradigm for development of TBT ... there is a good chance that your clients, employers or customers have never encountered TBT which represents good ID by any definition. That means (if you believe, as I do, that good ID contributes to effectiveness) that their experience with the effectiveness of TBT is probably mediocre, at best. This, in turn, may cause them to lower their expectations for what good TBT can be, thereby creating a descending spiral of expectations.
If this is the case, and I think it is, as a profession we need to place some resources into making quality examples of TBT available. I've often wanted something along the lines of Reigluth's book on instructional design models but focusing on the world of TBT.
Alan Carr has followed with an example he is fond of. I'd like to hear more. Particularly ones that are available, or could be made available, to our list community.